Adconion Media Group launches digital distribution platforms

Adconion Media Group today announced the restructuring of its business in Australia, and the promotion of Peter Davies to Managing Director of its two newly launched Digital Distribution Platforms (DDPs): Adconion Direct and Joost.

Seagate Technology plc reports ficsal third quarter 2011 financial results

Seagate Technology plc (NASDAQ: STX) today reported financial results for the quarter ended April 1, 2011. The company shipped 49 million disk drives and reported revenue of $2.7 billion, gross margin of 19.1%, net income of $93 million and diluted earnings per share of $0.21. On a non-GAAP basis, which excludes the net impact of loss on redemption of debt, purchased intangibles amortization, restructuring and tax adjustments related to prior fiscal years, Seagate reported net income of $113 million and diluted earnings per share of $0.25 for the quarter ended April 1, 2011.

Seagate and Samsung announce broad strategic alignment

Seagate Technology plc (NASDAQ: STX), the world leader in hard disk drives and storage solutions, and Samsung Electronics Co., Ltd., a world leader in digital consumer electronics and information technology, today announced that they have entered into a definitive agreement under which Seagate and Samsung will significantly expand and strengthen their strategic relationship by further aligning their respective ownership, investments and key technologies. Major elements of the agreement include:

Modern media company SAY Media arrives in Australia and New Zealand

SAY Media today announced that Ikon Communications has become the first agency to launch a new conversational advertising campaign in Australia with SAY Media on behalf of shopping centre giant Westfield. SAY Media made the announcement today as part of the global media company’s official launch into the Australia and New Zealand market.

Droga5 brews a Creative Showcase winner

Droga5 has scooped first place in the latest Creative Showcase competition for its “Brewed by Feel” campaign for Cascade. Agency, A Bit Like This, picked up second place in Australia’s best free online digital advertising creativity competition for its philanthropic work with Banner + Aid. Austereo rounded out the awards winning third place for its “Talk About It - The Temper Trap 'Band In Your Hand'” Cotton On campaign.

IAB Australia Board Elects New Chairman

Nick Spooner, Chief Digital Media Officer of Network Ten, has been appointed as the incoming Chairman for IAB Australia. Unanimously voted to the role by the IAB Australia Board, Mr Spooner will work closely with CEO Paul Fisher to promote the continued growth and success of the interactive advertising industry in Australia.

AD2ONE moves in to the Optus Zoo

Global digital group AD2ONE has doubled the reach of its advertising network in Australia, signing an exclusive agreement with the Optus online portal MyZoo. The deal will give AD2ONE advertisers access to more than 140million ad impressions per month.

IAB Australia delivers new draft video advertising standard guidelines

Interactive Advertising Bureau (IAB) Australia today released three draft video advertising standard guidelines and best practices for Australia for a two week industry review period. The guidelines, which include VAST and VPAID, have been developed by the IAB’s Standards and Guidelines Council (S&GC) and they seek to simplify the digital video advertising planning, buying and selling process for marketers, agencies and media companies.

Seagate raises the bar in enterprise storage: unveils groundbreaking SSD and HDD solutions

Seagate Technology (NASDAQ: STX) today announced its latest enterprise solutions designed to deliver storage for the widest range of application environments. Joining the industry’s most award-winning enterprise lineup, these solutions include: two new members of the Pulsar® Solid State Drive (SSD) family that deliver the ultimate enterprise performance, endurance and reliability; two next-generation Savvio® 15K and 10K hard disk drives (HDD) optimized for a balance of high performance and capacity; and the latest Constellation® ES.2 3TB HDD for pure capacity-optimised mass storage needs.

Turn off behavioural advertising: It’s your choice

The last few years has seen great strides in the sophistication of online advertising. Advertisers can target messages based on a user’s on-site behaviour. The use of cookies has enabled data to be shared between websites to develop more meaningful view of the consumer, enabling carefully targeted advertising that is relevant to the customer and more cost-effective for the advertiser. Some web users are understandably concerned though, that this comes at the expense of privacy.

JACKASS franchise moves online with the launch of JACKASS 3.5 weekly online series

JACKASS 3.5 fans won’t want to miss the latest instalment of the highly successful JACKASS franchise, which will be premiering online tomorrow (1st April). Featuring all new, never-before-seen material made specifically and solely for online, JACKASS 3.5 will be presented in weekly instalments at Joost.com. Fans can also view the series through a Joost player on the Jackass Facebook page, home to more than 8 million Jackass fans. For those wanting a sneak peak the JACKASS 3.5 first-look trailer is available on Joost.com.

Brocade invests $100 Million in Asia Pacific’s IT industry to accelerate Ethernet Fabric adoption and migration to cloud architectures

Brocade today announced a number of investments, including a $100 million evaluation program designed to enable eligible customers in the Asia Pacific region to quickly deploy Ethernet fabrics as the foundation for highly virtualised data centres. Brocade believes that the IT trends driving transformation in this region make it prime to adopt this fundamental technology to migrate to private, public and hybrid cloud computing architectures.

2011 IAB Australia Awards call for entries

Entries are now open for the 2011 IAB Australia Awards with media and creative agencies and marketers Australia wide invited to submit entries to the awards that celebrate the best Australian interactive advertising campaigns. Submissions are being accepted online at www.iabawards2011.com.au and entries close on Thursday 5th May 2011.

Brocade facilitates IPv6 Internet transformation with cloud-optimised application delivery solution

Brocade (Nasdaq: BRCD) today announced software release version 12.3 for the Brocade® ServerIron® ADX Series of application delivery switches, which enables these platforms to act as a seamless gateway between existing IPv4 networks and modern ones built on IPv6. This gateway functionality enables Brocade customers to adopt IPv6 technology pragmatically and support both IPv4 and IPv6 environments simultaneously, offering them a seamless and non-disruptive migration path.

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