Signal’s 2017 Prediction: Customer Identity Becomes a Strategic Business Asset as Marketers Prioritise Loyalty

In 2017, identity resolution will become a strategic imperative for brands as the race for consumer attention and loyalty intensifies. Marketers will focus on making their customer identities both persistent and portable, providing the ability to recognise and connect with customers with immediate, consistent and contextually relevant experiences. This forecast is among the findings outlined in Signal’s new special report, “How Digital Marketing Will Change in 2017: What Marketers Need to Know Now.”

 

Spotify and Rubicon Project Roll Out Programmatic Audio Campaigns in APAC

Spotify, the world’s largest music streaming service, and Rubicon Project (NYSE:RUBI), operator of one of the largest advertising marketplaces in the world, have successfully executed multiple programmatic audio advertising campaigns in the APAC region, shortly after Spotify announced its global Programmatic Audio solution earlier this year.

IAB Australia delivers world first viewability benchmarks

IAB Australia has confirmed its position on Viewability, announcing the publication of its promised white paper which details seven key areas around viewability and also delivers the first tranche of viewability benchmarking data.   

Symbio Networks provides new ISP entrant MyRepublic VoIP connectivity

Symbio Networks, a recognised industry leader in IP Voice communications and part of the MNF Group (ASX:MNF), has today announced their partnership with market challenger MyRepublic as the internet service provider (ISP) brings the competition to open up the Australian market. 

Queensland Brain Institute to Accelerate Brain Research with Brocade

Brocade (NASDAQ: BRCD) today announced that The University of Queensland’s Queensland Brain Institute will become the first organisation in Australia to migrate to Brocade® Gen 6 Fibre Channel storage networking solutions. Brocade G620 switches will be deployed to provide the speed and performance the Queensland Brain Institute needs to eliminate data bottlenecks and accelerate research into preventing brain diseases such as dementia, Alzheimer’s, motor neuron disease, anxiety, depression and schizophrenia. 

Brocade Expands Data Centre Networking Solutions to Accelerate Digital Transformation

Brocade (NASDAQ: BRCD) today announced an expanded Brocade® SLX® family with new innovative switches that feature unparalleled network visibility and the addition of Brocade Workflow Composer™ Automation Suites for turnkey automation.  This is the industry’s first data centre networking portfolio to deliver agility at all layers of the data centre stack, while being open to provide customers with choice. 

MNF Group opens Hong Kong Point of Presence

MNF Group today announced the significant expansion of its global TNZI operation by successfully opening a new Point of Presence (PoP) facility in Hong Kong. 

Seagate Enhances Gaming Experience With New Game Drive For Xbox SSD

Seagate Technology plc (NASDAQ: STX), a world leader in storage solutions, today announced the new Game Drive for Xbox SSD, offering elite gamers fast boot and load performance. Designed exclusively for Xbox, it’s an ultra-portable way to store this holiday season’s most popular AAA titles.

World leading digital audience measurement system prepares for Daily Ratings

In preparation for the launch of the third stage of the industry’s independent online audience measurement currency, IAB Australia’s Measurement Council has commenced a full audit of the existing Digital Ratings (Monthly) product and the processes currently being put in place in preparation for the launch of Digital Content Ratings (Daily) in 2017.  

Game tackling neurological disorder takes the prize in IAB Creative

Deepend has taken first place in Round 11.2 of IAB Australia’s Creative Showcase competition for its “Sound Storm” campaign for the National Acoustic Laboratory which uses an iPad auditory training game to treat children suffering from Spatial Processing Disorder. 

Contact US

T:+61 (2) 8905 0995 PO Box 181, Cammeray NSW 2060
info@einsteinz.com.au

 

Contact US