MyNetFone, Australia’s largest provider of hosted communications services, has launched an advanced call analytics and visualisation tool, Precision Analytics.
AOL today announced the beta launch of Smart Yield, a mobile-first solution that solves the challenge of levelling the demand bidding playing field for mobile publishers. By creating a unified auction, Smart Yield provides advertisers with the inventory they want and mobile publishers and app developers with the opportunity to gain the highest possible yield for each impression.
Total online advertising spend continues to grow, with first quarter expenditure at $1.86 billion, up 7.2 per cent year on year.
With the world expected to create 163ZB of data annually by 2025, global demand for storage continues to increase as data needs are growing exponentially. Organisations, especially mid-sized companies looking to drive business growth, need to refine their approach to IT in response. IT leaders, for example, must determine which business applications to manage in-house and which to send to the cloud, how to optimise their existing hardware investments, and which data to save and secure long-term in order to meet evolving customer needs and regulatory requirements.
Exponential Interactive wins at yesterday evening’s prestigious IAB Awards at the Aviation Hall in the Museum of Transport and Technology, Auckland.
Signal, the only enterprise-wide customer identity platform, today announced that data-driven advertising expert Jonathan Smith has joined the company as Commercial Director, Australia, New Zealand and Southeast Asia.
Findings from a new global research study commissioned by AOL, show that Australian media buyers and advertisers are gearing up for a dynamic 12 months ahead, as new video formats and approaches to media explode into the market.
Brocade (NASDAQ: BRCD) today announced that its Gen 6 Fibre Channel technologies provide the network foundation that enables customers of Dell EMC® all-flash array solutions to optimise the performance, availability and reliability of their storage deployments.
Fifteen of the ad industry’s big wigs who ditched their suits for yellow UnLtd overalls as part of the ‘Adland Gang’ at Whitelion’s Sydney Bail Out last Friday have beaten expectations, raising over $27,000. This placed the Adland Gang as the highest earning group of the event with the highest average raised per inmate. This fantastic effort contributed to the overall total of $87,438 raised for Whitelion NSW.
IAB Australia today announced the appointment of Yahoo7’s Justin Orchard as co-chair of the Standards and Guidelines Council, while Nathan Powell from Nine Entertainment will take up a co-chair role on the Video Council.
UnLtd has issued a call for interest from avid cyclists in the media and marketing industry to join Team UnLtd in yellow jerseys for the one day Gran Fondo cycling event, the Bowral Classic, on 22 October 2017. Anyone who’s ever dreamt of the glory of cycling their way to a yellow jersey should get in touch with UnLtd today to book one of the limited spaces.
Digital advertising spend has continued its inexorable climb reflecting increasing consumer consumption of digital formats, reaching 48.6% of all advertising spend for calendar year 2016, up from 42.5% in 2015, according to the 2016 Report from CEASA (Commercial Economic Advisory Service of Australia).
Seagate Technology plc (NASDAQ: STX) (the “Company” or “Seagate”) today reported financial results for the third quarter of fiscal year 2017 ended March 31, 2017.
IAB Australia has launched a Digital Data Best Practice Handbook for publishers, agencies and marketers which provides an introduction and assessment of the benefits of first, second and third party digital data for businesses.
Brocade (NASDAQ: BRCD) today announced a new Global Digital Transformation Skills Study, which aims to uncover how prepared global IT leaders are to meet current and future business demands.
According to a new CMO Solution Guide released today by The CMO Club in partnership with Signal, CMOs are prioritising customer acquisition efforts despite an urgent need to engage and retain the customers they work so hard to win.
IAB Australia has published its “Mobile Location Data Handbook” giving marketers guidance on how to use mobile location advertising to acquire and retain audiences. The Handbook aims to simplify location data for those thinking of employing it, and offers practical advice for those already using it in their marketing efforts.
Twenty of the ad industry’s big wigs will don yellow UnLtd overalls and join the ‘Adland Gang’ at Whitelion’s Sydney Bail Out on Friday 5th of May.
In response to a new study forecasting a 10-fold rise in worldwide data by 2025, global data and storage leader Seagate is advising business leaders and entrepreneurs to amplify their focus on the mega trends driving data growth over the next several years, and examine their business' course for the future value of data from creation, collection, utilisation and management.
MNF Group today announced the appointment of Monica Singireddy as Software Team Manager.