IAB Australia introduces Retail Media Certification Program, with Coles 360 as first to partner
IAB Australia and IAB Europe have launched a local Retail Media Certification Program to help standardise how retail media measurement is assessed and reported in Australia. Coles 360 will be the first Australian retail media network to start the certification audit process, signalling a push toward greater accountability, consistency and transparency across the retail media ecosystem. The program provides certification pathways for both retailers and ad tech companies, supporting more comparable measurement practices as retail media investment continues to mature.
“Measurement plays an increasingly critical role in retail media. That’s why we’ve built our capability from the ground up.” - Tiffany Chen, General Manager, Coles 360