The August edition of the IAB Australia and Nielsen Mobile Ratings Report has revealed Australian smartphone owners 18+ spent almost 35 hours engaging with digital content during the month of August 2015 – either via their smartphone’s web browser or via an installed application.
The Australian online advertising market has delivered record revenues for the full financial year ending June 30th 2015, growing by 19.8 percent or $870.2m from financial year 2014 to reach $5.3bn.
IAB Australia and Nielsen today released Nielsen’s Mobile Ratings Report, the first official step towards releasing the industry-supported smartphone and tablet audience measurement for the Australia market.
IAB Australia has announced that its Standards and Guidelines Council working group will shortly be publishing new ad specifications which will address industry concerns around imminent changes to Flash support by browsers.
Accountability is the number one focus for the industry according to an industry first research report released today by IAB Australia.
The television viewing experience has changed forever according to research released yesterday by IAB Australia at its inaugural Leadership Summit.
The Australian digital advertising industry has significant work ahead of it if it wants to realise the true value of online advertising according to Randall Rothenberg, IAB’s President and CEO.
IAB Australia is today hosting a very special tailor-made digital marketing training session for UnLtd’s charity partners.
IAB Australia has announced the appointment of Nicole Sheffield, CEO of NewsLifeMedia, to its Board.
IAB Australia has appointed Lisa Walsh, one of the industry’s most experienced research consultants as Director of Research.
A comprehensive new IAB study conducted across 24 countries has revealed that mobile video consumption in Australia extends beyond just short-form content, with 30 percent watching long-form content on their phones on a daily basis.
The digital advertising market continues to grow with the latest IAB/PwC Online Advertising Expenditure Report (OAER) noting that it generated $1.15 billion during the March quarter, a five percent increase year on year.
Sydney’s Leo Burnett has secured first place in IAB Australia’s Creative Showcase Round 9.6 with its campaign launching Samsung’s Gear VR.
Mobile advertising in Australia is finally hitting the mainstream, with research released today by Hoop Research and IAB Australia showing that marketers are increasingly turning to the medium for brand awareness and consumer engagement campaigns.
Online advertising has continued its steady growth according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report for the quarter ending 31 December, 2014.
Sydney-based agency Webling Interactive has taken top honours in IAB Australia’s Creative Showcase Round 9.4 for the “My Garden” app developed for Yates gardening company.
IAB Australia has announced the formation of its Ad Tech Advisory Council, which will take full advantage of the IAB’s scale, competencies and member base to identify and address critical issues in advertising technology innovation.
VML Australia has taken top honours in Round 9.3 of IAB Australia’s Creative Showcase for its Rip Curl’s campaign “Search GPS”.
Product development and a focus on yield growth have seen Classified Advertising emerge as the highest growth category according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report for the quarter ending 30 September, 2014.
The second annual State of the Video Industry Report, released today by IAB Australia and Adap.tv, a division of AOL Platforms, has provided further evidence that the medium is growing quickly, with publishers reporting increased revenue, higher fill rates and stronger yields, whilst advertisers are using increasingly sophisticated methods to deliver efficient outcomes.
