Total online advertising expenditure in Australia has continued its strong growth, posting a record quarter of $571.75 million. The results which were released today in IAB Australia’s Online Advertising Expenditure Report (OAER) compiled by pwc, recorded an increase of $105.5m, representing 23 percent growth from the comparable third quarter in 2009.
Millward Brown’s Dynamic Logic, the global leader in measuring digital advertising effectiveness, today announced the appointment of Vanessa Adams as Manager of Digital Solutions.
Australian trading-technology company Brandscreen has launched Australia’s first ad exchange trading Demand Side Platform (DSP). Ad Exchange trading offers the beginning of true one-to-one advertising and promises to transform the buying and selling of advertising in the same way the creation of the stock markets transformed the way stocks and shares were traded.
Leading mobile solutions provider MIA International announced today that all of the mobile sites for Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the premier Spanish-language media company in the U.S., are now live on its Publisher Platform. Univision Interactive Media and MIA partnered to re-launch Univision.com’s network of mobile sites and to deliver mobile advertising on these sites via MIA’s proprietary ad serving and campaign management tool, AdFactory.
The Interactive Advertising Bureau of Australia (IAB) today announced the appointment of Mark Bamford to its Board. Mr Bamford is a partner with TressCox Lawyers and has over 15 years of experience in private practice working within the media, communications, and entertainment sectors. In recent months Mr Bamford has been working with IAB Australia on its incorporation process and the development of the Online Audience Measurement tender.
Advertising campaigns which combine online, TV and print, can improve product awareness, purchase intent and ad memorability by up to a multiple of three according to a ground breaking Australian cross media study which was released today by IAB Australia and Dynamic Logic. The research, which was conducted for Colgate’s newly launched product Colgate WISP, found that while TV was effective, the multiplier effect of exposure to magazines and online in the media campaign delivered results that were greater than a single or two media.
Seagate Technology plc (NASDAQ: STX) today reported financial results for the quarter ended October 1, 2010. The company shipped 49.2 million disk drives and on a GAAP basis reported revenue of $2.7 billion, gross margin of 20.4%, net income of $149 million and diluted earnings per share of $0.31. On a non-GAAP basis, which excludes the impact of purchased intangibles amortization, restructuring and costs related to the redemption of the Maxtor convertible notes, Seagate reported net income of $180 million and diluted earnings per share of $0.37.
Brocade® (NASDAQ: BRCD) today announced that it will be offering the first fully converged embedded 10 Gigabit Ethernet (GbE) switch module and Converged Network Adapter (CNA) designed specifically for IBM BladeCenter server environments. The new converged switch module and CNA provide IBM BladeCenter customers with increased bandwidth through higher-density 8 Gbps Fibre Channel and 10 GbE port count, investment protection of their existing servers, and reduced hardware costs, along with unmatched flexibility and the scalability to grow.
IPL Communications today announced it is offering LGExecutive, powered by LifeSize, to its extensive network of resellers. LGExecutive streamlines high definition (HD) video and voice communications onto the desktop by integrating them with a PC display, maximising communications between staff and customers, at an affordable price.
Tequila’s ‘The Order of Coopers’ has been declared the winner of the Creative Showcase 5.2, Australia’s best free online award for creativity in digital advertising. Leo Burnett picked up second place for its work on Subaru’s ‘Subaru XV Rescue’ campaign and Holler rounded out the awards securing third place for its ‘Ted the Lab’ work. The winners, who were chosen by a panel of esteemed industry judges and announced at the Creative Showcase lunch in Sydney yesterday, will be showcased at www.creativeshowcase.net.au.
Millward Brown, a global leader in brand, media and communications research, has revealed the results of its neuroscience study on the recent Federal election campaign to coincide with the launch of its consumer neuroscience research services in Australia this week.
Dimension Data, the $4 billion global IT services and solutions provider, has been commended by the Carbon Disclosure Project (CDP), which represents 534 institutional investors with US$64 trillion in assets under management, for its approach to climate change disclosure.
Australian online advertising agencies ZenithOptimedia and Visual Jazz have picked up a silver and bronze award respectively at the IAB’s sixth annual MIXX Awards, held in New York last week. The agencies, which were successful in the Branded Content and Interactive Video/Online Commercial categories, faced fierce competition for the global Awards which honour innovation and impact.
Brocade® (Nasdaq: BRCD) today announced its commitment to continued innovation in data centre networking technologies with the support of the next generation of Fibre Channel (FC) industry standard, FC-PI-5, which will offer 16 gigabits per second (Gbps) performance. Brocade solutions currently represent 67.5 percent of the FC switch and director market share. As a result, the company’s endorsement of the standard is a key element of widespread adoption. 16 Gbps FC is a key technology to support increasing data centre scale and solid state storage, and it will be critical to scaling new virtualised workloads based on its proven performance, reliability and simplicity.
IAB Australia, with the support of the MFA and the AANA, today announced it is inviting online audience measurement (OAM) vendors to submit their services for tender evaluation. The invitation is the culmination of extensive work by the IAB Australia Measurement Council and will result in one vendor being endorsed as the sole and exclusive preferred supplier for the planning, buying and reporting of OAM for a three year term.
Dimension Data today announced that it has been awarded two major Standing Offer Arrangements (SOAs) under the Queensland Government’s ICT Consolidation (ICTC) program. This whole-of-Government program is a key component of the Queensland Government’s investment in delivering efficient, innovative consolidated information and communications technology (ICT) across the public sector and streamlining service delivery to the community.
South-East Queensland Water Grid, Queensland Health and Ambulance Victoria are among six high profile organisations who are now using OCA incident management software developed by Australian software company, Noggin. The announcement comes just two months after Noggin and its OCA software was awarded the coveted Evaluation Assurance Level 2+ (EAL2+) certification.
Two of Australia’s fastest growing carriage service providers, iiNet and M2 Telecommunications, have joined the industry’s peak representative body, Communications Alliance.
Dimension Data has been awarded ISO 14001 Environmental Management Systems (EMS) certification for its Australian head office in Sydney.
Brocade® (Nasdaq: BRCD) today unveiled the new Brocade MLXe Core Router as part of the Brocade MLX Series of high-density routers. These routers are designed to establish industry benchmarks for performance, scalability and investment protection for service provider and data centre networks. In addition, Brocade is now offering the industry’s most competitively priced 100 Gigabit Ethernet (GbE) solution to address the exponential traffic surge that carriers are experiencing worldwide.
