Exponential Strengthens ANZ Sales Team

Exponential, a digital advertising intelligence platform providing brands with advertising solutions globally, today announces it has added three senior sales managers to its ANZ team.

Data Exchange’s modular colocation system receives Uptime Institute Tier-Ready Certification

Data Exchange Network Limited (ASX: DXN) has received Tier Ready III Certification for its innovatively engineered data center modules.  The accreditation by The Uptime Institute confirms that Data Exchange Networks’ capital efficient modular data centers conform to the same stringent criteria and standards as the traditional big-box colocation data centers in Australia and throughout the world. 

Barracuda Introduces Total Email Protection Bundle

Barracuda Networks, Inc., a leading provider of cloud-enabled security and data protection solutions, today announced a new email protection bundle, including the full stack of Barracuda’s email security protection. Barracuda Total Email Protection bundle offers customers a defense against socially engineered business email attacks, fraud and account takeover.

 

Silver Peak Appoints Peter Jaffe and Rob Coleman to Boost ANZ Sales

Silver Peak®, the global leader in broadband and hybrid WAN solutions, today announced the appointments of Peter Jaffe as regional sales manager and Rob Coleman as pre-sales systems engineer, to accelerate the company’s expansion in Australia and New Zealand. The two have more than 35 years’ combined IT experience.

Seagate Unveils Industry’s Most Advanced 14TB Data Storage Portfolio

Seagate Technology (NASDAQ: STX), a world leader in data storage solutions, today launched the industry’s widest range of advanced 14TB hard drives, enhancing the company’s enterprise and specialty drive portfolio. Consisting of IronWolf® and IronWolf® Pro for network attached storage (NAS) applications, the BarraCuda® Pro desktop drive, surveillance-optimised SkyHawk™, and Exos™ X14 for hyperscale data centres, this purpose-built portfolio empowers customers to consume, manage and utilise digital data more effectively and efficiently while establishing new benchmarks in speed and capacity.

Marketers continue to reinvest strongly in digital advertising

Australian marketers support for digital advertising has continued to strengthen, with the latest data from PwC showing that overall digital advertising revenues have increased 11% year on year, while video has increased 45% year on year. 

Seven West Media joins IAB Australia Board

IAB Australia today announced that Seven West Media (SWM) has joined the organisation’s Board and that SWM’s Chief Digital Officer Clive Dickens will represent the company on the IAB Board.  The company’s appointment to the IAB Board follows SWM’s decision to sell its 50% stake in Yahoo7 to joint venture partner Oath as part of its strategy to fully own and operate its direct to consumer products.

MaritzCX Introduces Enhanced Text Analytics Emotion Capabilities

To help clients tailor their customer experience (CX) programs to respond to both the functional and emotional needs of customers, leading CX management technology company MaritzCX has introduced significantly enhanced natural language processing (NLP) Text Analytics Emotion capabilities to its CX software platform.

IAB Australia releases statement on video viewing time qualifiers for digital video reach metrics

IAB Australia has continued its’ drive for higher standards for digital video audience measurement and for this reason has chosen not to endorse secondary crediting for video within Nielsen’s Digital Content Ratings (DCR) product. The decision comes as Nielsen informed the Australian market that there has been a delay in delivering viewing time qualifiers for DCR until February 2019.

Seagate Technology Reports Fiscal Fourth Quarter and Fiscal Year 2018 Financial Results

Seagate Technology plc (NASDAQ: STX) (the “Company” or “Seagate”) today reported financial results for the quarter and fiscal year ended June 29, 2018. For the fourth quarter, the Company reported revenue of $2.8 billion, gross margin of 31.9%, net income of $461 million and diluted earnings per share of $1.57. On a non-GAAP basis, which excludes the net impact of certain items, Seagate reported gross margin of 32.4%, net income of $475 million and diluted earnings per share of $1.62. 

Industry collaboration delivers unprecedented Digital Advertising Practices

The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) have today released the industry’s first agreed set of digital working practices to support advertisers, agencies, publishers and digital platforms. 

Barracuda Web Application Firewall Named a Strong Performer by Independent Research Firm

Barracuda Networks, Inc., a leading provider of cloud-enabled security and data protection solutions, today announced that the Barracuda Web Application Firewall (WAF) has been named a Strong Performer in “The Forrester Wave™: Web Application Firewalls, Q2 2018.” The Barracuda WAF was specifically cited for offering “sound attack response and feedback loops.”1 This reflects Barracuda’s unique ability to seamlessly automate the patching process for a continuously robust security posture.

APD Australia Appoints New Head of Digital Product and Strategy

APD Australia Appoints New Head of Digital Product and Strategy

Digital transformation business APD has announced the appointment of Chris Butterworth as Australian Head of Digital Product and Strategy. Based in Melbourne, Butterworth will be responsible for building on ­­­­­the strength of APD’s owned media team, growing its range of services and developing cross channel products.

MediaMath is Re-Architecting Digital Marketing to Create Better Connections Between Marketers and Consumers

MediaMath (the “Company”), a pioneer in programmatic advertising, announced today an integrated set of initiatives designed to advance the next generation architecture for digital marketing. The company is unveiling a range of investments in technology, people and relationships, as well as UA$225 million in new financing, to accelerate its mission to connect marketers with consumers in a manner that is more effective, efficient and trusted.

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