Seagate and IBM work together to help reduce global hard drive counterfeiting with Blockchain Technology

Seagate Technology plc (NASDAQ: STX), a world leader in data storage solutions, and IBM (NYSE: IBM) today announced they are working together to reduce product counterfeiting using blockchain and security technologies. The project, which is designed to help manufacturers, integrators, and business partners fight counterfeit hard drives, uses the IBM Blockchain Platform to authenticate the provenance of disk drive products, bringing a new level of multi-layered security protection to the data management industry.

Exponential Appoints Alex Locker-LeMersier Sales Director, Singapore

Exponential, a digital advertising intelligence platform providing brands with advertising solutions globally, recently announced the appointment of Alex Locker-LeMersier, Sales Director for Singapore.  Alex will be responsible for generating and maximising revenues from new and existing advertisers and agencies, whilst also leading and developing the growing Singapore team.

Rubicon Project Completes 1st Asian CTV integration

Rubicon Project, the global exchange for advertising, has announced the completion of its first Asian Connected TV (CTV) integration with Hong Kong’s leading OTT Platform, myTV SUPER.  The integration means that media buyers will be able to access TVB’s web, app and CTV inventory through Rubicon Project’s Exchange.  Rubicon Project has also indicated it is also exploring opportunities with additional Over-The-Top (OTT) and CTV players across Asia.

IAB Audio Council releases Audio Creative Best Practice Showcase

IAB Australia’s Audio Council has released an Audio Creative Best Practice Showcase for marketers and advertisers, partnering with insurance brand Choosi, to bring their recommendations to life.  Launched last week at IAB Australia MeasureUp, the Showcase and audio examples are available online

Leading marketing analytics firm blows up the digital versus TV argument

Leading marketing analytics consultancy, Analytics Partners, has described the notion that TV advertising is more effective than digital as fantasy and called on Australian marketers to apply greater rigour when reading industry driven research with extreme data points.

New Study Reveals 76 Percent of Australian Organisations Risk Losing Competitive Advantage Without SD-WAN

Twenty-eight percent of organisations in Australia have already deployed SD-WAN in most of their sites, and 62 percent are in the process of doing so or will in the next year, according to a new study sponsored by Barracuda Networks, Inc., a leading provider of cloud-delivered security and data protection solutions. The study revealed that 76 percent of IT leaders in Australia said they risk losing a competitive advantage if their WAN is not updated.

Frost & Sullivan Study Reveals 51 Percent of Australian Enterprises Plan to Deploy SD-WAN in Next 12-24 Months

Fifty-one percent of enterprises in Australia plan to deploy SD-WAN in the next 12-24 months, with banking and financial services companies holding the greatest deployment potential, according to a Frost & Sullivan global end-user market survey sponsored by Silver Peak®, the global SD-WAN leader, delivering the transformational promise of the cloud with a self-driving wide area network. The survey revealed that 55 percent of Australian respondents intend to replace existing branch routers with an SD-WAN appliance that supports routing functionality during this time.

Frost & Sullivan Study Reveals 61 Percent of New Zealand Enterprises Plan to Deploy SD-WAN in Next 12-24 Months

Sixty-one percent of enterprises in New Zealand plan to deploy SD-WAN in the next 12-24 months, with banking and financial services companies holding the greatest deployment potential, according to a Frost & Sullivan global end-user market survey sponsored by Silver Peak®, the global SD-WAN leader, delivering the transformational promise of the cloud with a self-driving wide area network. The survey revealed that 49 percent of respondents intend to replace existing branch routers with an SD-WAN appliance that supports routing functionality during this time.

Gai Le Roy appointed CEO of IAB Australia

IAB Australia today announced that it has appointed Gai Le Roy as CEO.  The appointment follows a four-month executive recruitment process, during which Le Roy was interim CEO.  

Silver Peak EdgeConnect Delivers Reliable High-Quality VoIP Performance Over Consumer Broadband; Earns Miercom Performance Verification Certification

Silver Peak®, the global SD-WAN leader, delivering the transformational promise of the cloud with a self-driving wide area network, today announced that the Unity EdgeConnect™ SD-WAN edge platform has earned the Miercom Performance Verification certification following a series of punishing real-world Voice over IP (VoIP) test scenarios.

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