Qualys, Inc. (NASDAQ: QLYS), a leading provider of disruptive cloud-based IT, security and compliance solutions, today unveiled powerful new capabilities in Qualys Enterprise TruRisk Management (ETM) that strengthen proactive risk management, helping organisations to predict and guard against new and emerging attack vectors in the era of agentic AI. Announced at Qualys’ flagship Risk Operations Conference (ROCon) in Houston, the enhancements bolster identity security for both human and non-human identities, improve predictive threat analysis, and provide confirmation of an exposure’s exploitability safely, allowing security teams to anticipate and predict cyber risk before a breach happens.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the expansion of its integration with Microsoft Advertising to include additional measurement coverage for Audience ads across Microsoft properties and publisher partners, with support for in-market audiences. This expansion offers advertisers greater transparency and efficiency in their campaigns and lets them authenticate media quality across Microsoft’s premium inventory. DV has also launched DV Campaign Automator™ to streamline campaign trafficking for brands and agencies using Audience ads–display, native, and video ads powered by Microsoft AI and trusted data.
Verint® (NASDAQ: VRNT), The CX Automation Company™, today announced its recognition as an AI Vision and Capability market leader in the 2025 APAC Contact Centre CX Platforms with AI Buyers Guide. Published by global technology research and advisory firm CrayonIQ, the report establishes Verint in the top quadrant as an “Enterprise Transformer.”
Netflix, Pfizer Australia and Wesfarmers retail media business One Media are part of the latest cohort of 16 brands, agencies, platforms, and adtech organisations to join IAB Australia, offering their support to help grow sustainable and diverse investment in digital advertising in Australia. Other new members to join IAB over the last quarter include Ebiquity, Mortar AI, ND Agency, Strike Social, TopSort, Vantage, Thorndyke, Gain Theory, Bonfire, Media Merchants, Dynata, Audio Stack and LinkedIn.
Afterpay, part of Block, Inc. (NYSE: XYZ) which also includes Square, Cash App, Tidal and Proto, today announced the official launch of Afterpay Curate, a flexible commerce media solution powered by Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced new discovery and context capabilities across its Machine Identity Security portfolio. The enhancements enable security teams to automatically find, understand and secure machine identities – spanning certificates, keys, secrets, workloads and more – reducing risk and simplifying compliance at scale.
Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced the evolution of ClearLine, to unify curation and activation across the company’s premium omnichannel footprint. Coming soon in beta, the ClearLine update will enable buyers and curators to discover, package, and activate inventory in one platform with the most comprehensive access to differentiated supply, unique first-party data, and content signals. In addition, Magnite announced its plans to integrate AI assistance and agentic workflows into ClearLine, powered in part by technology from its recent acquisition of streamr.ai.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced its inclusion in the Microsoft Security Store Partner Ecosystem. CyberArk was selected based on their proven experience with Microsoft Security technologies, willingness to explore and provide feedback on cutting edge functionality, and close relationship with Microsoft.
SailPoint, Inc. (Nasdaq: SAIL), a leader in enterprise identity security, kicked off its 2025 Navigate series by announcing its vision for the future of enterprise security. This vision is underpinned by the SailPoint Platform, which delivers identity-first, data-first security with AI intelligence guiding how enterprises govern access, detect risks and respond to evolving threats. As part of its series of announcements, the company also released new innovations including Agent Identity Security and Observability & Insights, plus significant updates to both Data Access Security and Atlas.
SailPoint, Inc. (Nasdaq: SAIL), a leader in enterprise identity security, today announced a series of new enhancements that extend the breadth and depth of SailPoint Identity Security Cloud. These include new capabilities for SailPoint Non-Employee Risk Management and Machine Identity Security, along with a series of Deep Connectivity updates.
IAB Australia has released a Market Mix Modelling Landscape Report, providing marketers, ad agencies and media owners with much needed information on the different products and methodologies together with a marketers’ checklist. Prepared by IAB Australia’s Ad Effectiveness Council, the Report includes a directory of twelve active MMM vendors who employ a range of modelling techniques, from classical econometric models to modern Bayesian and machine learning approaches. The report outlines their methodologies, validation practices, data requirements, refresh cadences, and decision-support capabilities.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced two executive appointments to strengthen its leadership team and support the company's growth and innovation strategy.
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, today announced the acquisition of streamr.ai, a platform specialising in AI tools that make Connected Television (CTV) advertising accessible to Small and Medium-sized Businesses (SMBs)—a large and growing revenue opportunity for CTV publishers. Magnite will offer streamr.ai’s technology to its ecosystem partners working with SMBs, including agencies, retail media networks, publishers operating buyer marketplaces, and DSPs. The financial terms of the transaction were not disclosed.
At this week’s IAB Australia’s MeasureUp conference, AdNetZero, Scope3 and WPP Media will explore the real-world application of sustainable media planning, including challenges, client feedback, and practical advice for others looking to get started. In a session moderated by AdNet Zero, WPP Media will share results from its Digital Sustainability Initiative, which has simultaneously reduced emissions and improved media performance across more than two dozen campaigns.
SailPoint, Inc. (Nasdaq: SAIL), a leader in identity security, today released its Horizons of Identity Security 2025-2026 report, which reveals how identity security has become mission-critical for the modern enterprise. Once a back-office control, identity has now transformed into a strategic platform that fuels agility, efficiency, and AI enablement – all grounded in security – helping enterprises unlock new avenues for growth.
Driven by the summer Olympics and election spend, the Australian internet advertising market has continued its steady growth, increasing 10.6% year on year to reach $17.2bn for FY25. The data which comes from the IAB Australia Internet Advertising Revenue Report (IARR) released today, also found that while Search maintains the largest share of online advertising at 44%, video advertising has been the growth engine for the market and now represents 29% of all spend.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced that Optiv, the cyber advisory and solutions leader, has successfully deployed the CyberArk Workforce Identity Security solution across its organisation. In under 30 days, Optiv replaced its legacy single sign-on (SSO) system, seamlessly transitioning more than 2,500 employees to the CyberArk Identity Security Platform, without disrupting access to hundreds of business-critical applications.
SailPoint, Inc. (Nasdaq: SAIL), a leader in enterprise identity security, today unveiled SailPoint Accelerated Application Management, a breakthrough solution that redefines how enterprises discover, govern, and secure applications at scale. While most organisations govern fewer than 50 applications, thousands more remain outside governance, creating serious risk. SailPoint’s new approach represents a strategic shift: combining intelligence with expert-led deployment to deliver rapid coverage and compliance at a fraction of the cost and complexity of competing solutions, delivering unmatched value while setting a new market standard.
Australian agencies are increasingly using programmatic digital out of home advertising, moving from experimentation to regular consideration in campaign planning according to the IAB Attitudes to Programmatic Digital-Out-of-Home report released today. A similar trend is occurring in Europe, with agencies there identifying pDOOH as the top programmatic growth area for 2025.
Qualys, Inc. (NASDAQ: QLYS), a leading provider of disruptive cloud-based IT, security and compliance solutions, today announced its Threat Research Unit (TRU) won two top honors at the Pwnie Awards. The TRU team received awards for “Epic Achievement” and “Best Remote Code Execution (RCE)” at DefCon 2025, underscoring their leadership in cybersecurity research and commitment to responsible vulnerability disclosure.
