Digital audio moves into a new phase of accountability and scale according to IAB Australia State of the Nation Report
Radio Today covers the release of IAB Australia’s 2026 Digital Audio State of the Nation Report, which finds Australia’s digital audio market is continuing to grow while entering a more accountable phase. The report shows 69% of audio ad buyers plan to increase spend in original content podcast advertising, while 56% plan to increase investment in streaming music. It also highlights the rise of video podcasts, growing experimentation with creators, and the need for stronger measurement, clearer evidence of effectiveness and careful use of AI in audio planning and production.
“There is clear positive sentiment around digital audio, with buyers signalling continued growth across podcasts and streaming.” - Gai Le Roy, CEO, IAB Australia