Magnite and NOVA Entertainment Partner to Enable Programmatic Access to the Nova Retail Network

newswire
Written By Pru Quinlan

Magnite and NOVA Entertainment have partnered to bring programmatic access to the Nova Retail Network, one of Australia’s in-store audio networks. The collaboration allows advertisers to buy premium digital audio inventory through Magnite’s platform, streamlining campaign activation and opening up new opportunities to reach shoppers in retail environments. The announcement also reflects growing demand for automated audio buying, with 72% of Australian audio buyers purchasing audio programmatically in 2025, according to IAB Australia’s latest Digital Audio State of the Nation Report.

“Programmatic is rapidly transforming the audio landscape, and the growth of in-store audio environments represents an exciting new frontier for brands.” - Yael Milbank, Managing Director, Australia and New Zealand, Magnite.

https://www.adnews.com.au/news/magnite-to-power-programmatic-buying-across-nova-retail-network

Pru Quinlan
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