The Australian digital advertising and ad tech industry job vacancy rates have dropped from 11.8% in July 2022 to just 4.5% in July 2023 according to the IAB Australia- 2023 Industry Talent Report released today. Demand for entry level employees has also plummeted from 27% of job openings to just 14%, with organisations instead seeking more experienced and commercially driven leaders. The vast majority of open roles are currently for sales managers and sales strategists, with companies focusing on driving revenue and seeking ways to stand out from their competitors.
The Australian online advertising market is nearing $13bn in calendar year 2021, a stunning 35.8% growth on the preceding year according to data from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC. It follows two years of slow growth for the industry, at 2.4% for 2020 and 5.6% growth for 2019
IAB Australia today released its inaugural Industry Talent Report which found that digital advertising and ad tech industry job vacancy rates have more than doubled in the last twelve months to reach 9.8%. The report notes that this surge was driven by a combination of strong market growth, changes in visa rules, lack of new talent entering the market due to border restrictions and the entry of new large global organisations into the Australian market, creating a critical squeeze on talent availability and an increase in the cost of talent.
Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released today by Kantar at IAB Australia’s MeasureUp conference.
Australian marketers support for digital advertising has continued to strengthen, with the latest data from PwC showing that overall digital advertising revenues have increased 11% year on year, while video has increased 45% year on year.
The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) have today released the industry’s first agreed set of digital working practices to support advertisers, agencies, publishers and digital platforms.
Exponential Interactive, one of the largest digital advertising companies reaching more than 700 million users monthly, has released a new video advertising solution that can be held accountable to performance metrics as measured by multi-touch, last-view or other performance attribution models.
Digital advertising revenue reached $2.1 billion for the first quarter of 2018, driven by significant growth in both video and mobile advertising according to the Online Advertising Expenditure Report released today by IAB/PwC.
Digital advertising spend has continued its inexorable climb reflecting increasing consumer consumption of digital formats, reaching 48.6% of all advertising spend for calendar year 2016, up from 42.5% in 2015, according to the 2016 Report from CEASA (Commercial Economic Advisory Service of Australia).
AOL has announced the appointment of Stephanie Famolaro as Sales Director Australia and New Zealand, a promotion from her previous role as head of platform sales for AOL Platforms. Her appointment further strengthens the gender balance in AOL’s leadership team in Australia and New Zealand, which includes Nikki Retallick, Head of Data and Attribution APC, and Yasmin Sanders,Senior Director, Programmatic TV.
Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 700 million users each month, has released its study titled The Power of Video-Driven Experiences: What Attention, Emotion and Perception Can Tell Us About Good Advertising – which finds that interactive video advertisements are significantly more impactful than standard banner and pre-roll video ads.
Jessica Batt, current APAC Marketing Director promoted to global role
Newly Created Role Reflects Regional Growth
AOL has announced a slew of appointment changes as the company adapts to continued high growth around the world. Alex Khan, who has led AOL Platforms in South East Asia since 2013, has become Managing Director of AOL for all of Asia.
AOL Platforms has announced the Australian launch of ADTECH and Marketplace, two solutions that will make it easier for advertisers to place targeted, effective campaigns on AOL and third party publisher sites.
WWE and Exponential Interactive, one of the largest leading global providers of digital advertising solutions, today announced a three-year, exclusive partnership to offer desktop and mobile web advertising to leading brands and agencies on WWE.com across seven countries within the Asia Pacific (APAC) region, including Australia, New Zealand, Singapore, Indonesia, Thailand, Vietnam and Malaysia.
Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today released their whitepaper that discusses the significance of ‘engagement’ – and why the lack of understanding around user engagement leads to misaligned incentives, dissatisfying results and wasted dollars.
As part of its focused mission to simplify the digital ad ecosystem, AOL has announced the official launch of AOL Platforms in Australia and a global brand alignment as part of the North American launch of ONE by AOL.™ ONE by AOL is an open, unified programmatic platform enabling marketers to optimise against campaign goals across all screens, formats and inventory types.
Product development and a focus on yield growth have seen Classified Advertising emerge as the highest growth category according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report for the quarter ending 30 September, 2014.
Digital advertising has continued its exceptional growth trajectory in Australia according to the Commercial Economic Advisory Service of Australia (CEASA).
