Rubicon Project, the global exchange for advertising, has announced the completion of its first Asian Connected TV (CTV) integration with Hong Kong’s leading OTT Platform, myTV SUPER. The integration means that media buyers will be able to access TVB’s web, app and CTV inventory through Rubicon Project’s Exchange. Rubicon Project has also indicated it is also exploring opportunities with additional Over-The-Top (OTT) and CTV players across Asia.
IAB Australia’s Audio Council has released an Audio Creative Best Practice Showcase for marketers and advertisers, partnering with insurance brand Choosi, to bring their recommendations to life. Launched last week at IAB Australia MeasureUp, the Showcase and audio examples are available online.
Leading marketing analytics consultancy, Analytics Partners, has described the notion that TV advertising is more effective than digital as fantasy and called on Australian marketers to apply greater rigour when reading industry driven research with extreme data points.
Twenty-eight percent of organisations in Australia have already deployed SD-WAN in most of their sites, and 62 percent are in the process of doing so or will in the next year, according to a new study sponsored by Barracuda Networks, Inc., a leading provider of cloud-delivered security and data protection solutions. The study revealed that 76 percent of IT leaders in Australia said they risk losing a competitive advantage if their WAN is not updated.
Silver Peak®, the global SD-WAN leader, delivering the transformational promise of the cloud with a self-driving wide area network, today announced its position as a Leader in the newly published 2018 Gartner Magic Quadrant for WAN Edge Infrastructure.
MyNetFone Business, a provider of new-generation hosted communications services and part of the MNF Group, is renewing its commitment to the largest sector of Australian business - small and medium businesses (SMBs).
MediaMath, the independent technology company for marketers, announced today that it has been recognized by Gartner, Inc. as a Leader in the latest “Magic Quadrant for Ad Tech”
Fifty-one percent of enterprises in Australia plan to deploy SD-WAN in the next 12-24 months, with banking and financial services companies holding the greatest deployment potential, according to a Frost & Sullivan global end-user market survey sponsored by Silver Peak®, the global SD-WAN leader, delivering the transformational promise of the cloud with a self-driving wide area network. The survey revealed that 55 percent of Australian respondents intend to replace existing branch routers with an SD-WAN appliance that supports routing functionality during this time.
Sixty-one percent of enterprises in New Zealand plan to deploy SD-WAN in the next 12-24 months, with banking and financial services companies holding the greatest deployment potential, according to a Frost & Sullivan global end-user market survey sponsored by Silver Peak®, the global SD-WAN leader, delivering the transformational promise of the cloud with a self-driving wide area network. The survey revealed that 49 percent of respondents intend to replace existing branch routers with an SD-WAN appliance that supports routing functionality during this time.
IAB Australia today announced that it has appointed Gai Le Roy as CEO. The appointment follows a four-month executive recruitment process, during which Le Roy was interim CEO.
Barracuda Networks, Inc., a leading provider of cloud-delivered security and data protection solutions today announced expanded public cloud security solutions leadership through its network and application security business.
The Board of Australian communications specialist MNF Group (ASX: MNF) is pleased to announce that it has entered into an agreement to acquire the wholesale and enablement business from Inabox Group (ASX: IAB). The business being acquired provides services to over 500 wholesale customers throughout Australia.
Silver Peak®, the global SD-WAN leader, delivering the transformational promise of the cloud with a self-driving wide area network, today announced that the Unity EdgeConnect™ SD-WAN edge platform has earned the Miercom Performance Verification certification following a series of punishing real-world Voice over IP (VoIP) test scenarios.
Exponential, a digital advertising intelligence platform providing brands with advertising solutions globally, today announces it has added three senior sales managers to its ANZ team.
Data Exchange Network Limited (ASX: DXN) has received Tier Ready III Certification for its innovatively engineered data center modules. The accreditation by The Uptime Institute confirms that Data Exchange Networks’ capital efficient modular data centers conform to the same stringent criteria and standards as the traditional big-box colocation data centers in Australia and throughout the world.
Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, has announced that its Estimated Market Rate (EMR) feature yielded an average of 20 percent savings for buying platforms over pure first-price auctions, with less than a 1 percent trade-off in win rates over the first half of 2018.
Barracuda Networks, Inc., a leading provider of cloud-enabled security and data protection solutions, today announced a new email protection bundle, including the full stack of Barracuda’s email security protection. Barracuda Total Email Protection bundle offers customers a defense against socially engineered business email attacks, fraud and account takeover.
MaritzCX, the leading CX management technology company, features prominently in the shortlist of the inaugural CX Awards that aim to benchmark, recognise and celebrate CX excellence across Australia and New Zealand.
Silver Peak®, the global leader in broadband and hybrid WAN solutions, today announced the appointments of Peter Jaffe as regional sales manager and Rob Coleman as pre-sales systems engineer, to accelerate the company’s expansion in Australia and New Zealand. The two have more than 35 years’ combined IT experience.
Seagate Technology (NASDAQ: STX), a world leader in data storage solutions, today launched the industry’s widest range of advanced 14TB hard drives, enhancing the company’s enterprise and specialty drive portfolio. Consisting of IronWolf® and IronWolf® Pro for network attached storage (NAS) applications, the BarraCuda® Pro desktop drive, surveillance-optimised SkyHawk™, and Exos™ X14 for hyperscale data centres, this purpose-built portfolio empowers customers to consume, manage and utilise digital data more effectively and efficiently while establishing new benchmarks in speed and capacity.
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