New consumer research released today by Millward Brown reveals that Trust and Recommendation “TrustR” are key ingredients to brand success. Colgate is the top performing brand on this metric in Australia.

Brocade® (NASDAQ: BRCD) today unveiled the Brocade FCX series of 10/100/1000 Mbps with 10 Gigabit Ethernet (10 GbE) uplink top-of-rack (ToR) switches that are purpose-built to provide a broad set of capabilities — including data centre-class performance, flexibility and simplified management. This powerful addition to the Brocade portfolio offers industry-leading price/performance value to help customers reduce overhead costs and quickly scale with the pace of consolidation.

New consumer research released today by Millward Brown reveals that Trust and Recommendation “TrustR” are key ingredients to brand success. Colgate is the top performing brand on this metric in Australia. The full report is available exclusively to WPP clients, however, a summary version is provided here.

IAB Australia today announced that its Measurement Council is drafting guidelines and best practice for the application of auto-refresh following a review of the practice, measurement and reporting of auto-refresh of web content in the Australian market. The guidelines, which are being drafted in collaboration with the MFA and AANA, are expected to be published for industry wide comment by the end of March 2010.

Dimmi, Australia’s first real-time online restaurant reservations service has proven to be a big hit amongst Aussie diners with over 50,000 diners using its service to make their restaurant reservations online, since it was launched late last year. Dimmi allows diners to make an instantly confirmed reservation at almost 1,000 of the country’s leading restaurants across Sydney, Melbourne and Brisbane. Diners can book via one of Dimmi’s booking partners or a restaurant’s own website. More details can be found at www.dimmi.com.au.

Communications Alliance, the peak body for the Australian communications industry, today released a draft overview of technical standards for the National Broadband Network.

IAB Australia today announced the appointment of Caroline Laux as IAB Australia Marketing Coordinator, effective immediately. In the newly created role, Caroline will support the increased marketing activities of the IAB.

Brocade® (Nasdaq: BRCD) and McAfee, Inc. (NYSE: MFE) today announced that they have entered a strategic partnership to deliver a broad set of fully interoperable end-to-end network security solutions. As part of the partnership, Brocade will work in conjunction with McAfee to integrate critical security capabilities into the Brocade family of networking products. The pairing of leading-edge Brocade networking products with McAfee’s extensive security capabilities enables customers to deploy and maintain highly reliable and secure network environments – from endpoint to the edge and the core – that are protected against a wide range of security threats, including malicious activities, data breaches, network intrusions and policy violations.

Australia’s online advertising market has continued to defy the broader advertising market decline, recording strong double digit growth to reach $1.87billion for the full calendar year 2009. The results, which were released today by IAB Australia in its Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC), also showed that online advertising reached $978.75 million for the last six months of 2009, suggesting that the industry is on track to exceed $2billion in the current financial year.

Seagate (NASDAQ: STX) today announced worldwide shipments of its Savvio® 10K.4 hard disk drive (HDD), the world’s highest-capacity and most reliable 2.5-inch enterprise-class drive. Built for the demands of enterprise servers and to enable new levels of data density in external storage arrays, Savvio 10K.4 doubles the capacity of its nearest competitor to 600GB. It is also the first HDD to achieve an unprecedented 2 million hours Mean Time Between Failure (MTBF) reliability rating.

Communications Alliance’s third annual Broadband and Beyond conference opened in Sydney this morning with addresses by Communications Alliance Chairman, Michael Lee, Seven Network Director, Ryan Stokes, and NBN Co Executive Chairman and CEO, Mike Quigley.

Xobni Corporation has appointed Einsteinz Communications to assist with its introduction to Australian business and consumers. The company will hold its first media briefings later this month at Media Connect's KickStart forum in Queensland.

The “Rock the Boats” iPrimus music stage at Waterfront City will bring a great collection of free live music from Friday 5th to Sunday 7th of February. Rock, blues, jazz, pop and country music will all be featured from some of Australia’s best live artists, with the addition of some live indie acts that have recently been discovered through the “Kool Skools” project. The iPrimus stage will be set in amongst hundreds of boats on display by the Melbourne International Boat show.

mcm media’s music video streaming service Digital Entertainment Network (DEN), has increased its hold on the Australian free legal music video streaming market with the announcement today of its partnership with ninemsn. Under the terms of the two year deal, ninemsn will use DEN to stream music videos from its ‘Music Fix’ site, as well as promoting it throughout the ninemsn network.

Dynamic Logic, the online research business operated by Millward Brown, today announced the appointment of Adam Hayes as Manager, Digital Solutions.

Brocade® (Nasdaq: BRCD) today announced that it has combined the best of two technical support portfolios and created a comprehensive new offering that gives all Brocade customers, whether they operate SAN or IP networks, more value, flexibility and choice. In addition to providing a variety of hardware and software service level agreement (SLA) options, the integrated technical support portfolio offers valuable residency support services for mission-critical networking environments. It also enables greater consistency across the entire networking infrastructure, helping customers streamline their support operations and escalation activities, as well as simplify their contract management processes.

Global digital group, AD2ONE has responded to strong demand for its digital advertising sales services in New Zealand by opening a new office in Auckland this week. It is the firm’s sixth international city location and follows the opening of its Melbourne office last year and its Singapore office in 2008. Lisa Ison, formerly of MSN New Zealand has been appointed as AD2ONE’s Country Manager to firmly establish its presence in New Zealand.

Seagate Technology (NASDAQ: STX) today reported financial results for the quarter ended January 1, 2010 of 49.9 million disk drive unit shipments, revenue of $3.03 billion, gross margin of 30.5%, net income of $533 million and diluted earnings per share of $1.03. The financial results for the quarter include $10 million of purchased intangibles amortization expense or approximately $0.02 per diluted share.

Sound Alliance, one of Australia's leading diversified digital businesses, has bolstered its senior ranks with the announcement of two key appointments.

Communications Alliance, the peak body for the Australian communications industry, will host the fourth series of NBN Industry Connection Forums in February.