St Peter Chanel Catholic Primary School in Smithton, Tasmania is the first school in Australia to be connected to the National Broadband Network (NBN) with iPrimus. The school’s NBN connection officially went live today at a special event attended by the Premier of Tasmania, David Bartlett, MP.

Brocade® (NASDAQ:BRCD) today announced the opening of its Canberra based office for federal business and welcomed the appointment of seven new staff members in response to an increase in demand for its products and services.

IAB Australia has launched its first industry survey of members, subscribers and the broader Australian online industry. The survey, which is open to respondents until 3rd December 2010, seeks to gather information and feedback which will help shape and guide IAB Australia’s planning for 2011 and beyond.

A pioneering social media study conducted by Firefly, Millward Brown’s global qualitative network, has found organisations need to behave less like a brand and more like a friend when it comes to creating successful social media relationships with consumers.

AD2ONE has won Australia’s #1 rental property website for renters and landlords, rent.com.au and will now be providing exclusive advertising access to the premium accommodation site. Prior to working with AD2ONE, Rent.com.au had no advertising representation.

Brocade® (NASDAQ: BRCD) today announced the industry’s first true Ethernet fabric switching solutions that are purpose-built for highly virtualised and cloud-optimised data centres. As the global leader in data centre fabric innovation and deployment, Brocade now leads the industry in the development and delivery of Ethernet fabrics.

IPL Communications has joined forces with LG Electronics which will see IPL distributing LG’s range of digital signage and commercial panels. IPL is now able to offer a wider range of innovative products to its extensive national network of resellers.

Seagate (NASDAQ: STX), the worldwide leader in hard drives and storage solutions, today announced that it has been named an International CES Innovations 2011 Design and Engineering Awards Honouree for its FreeAgent® GoFlex™ family of external hard drives and the Momentus® XT solid state hybrid laptop hard drive. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honour outstanding design and engineering in cutting edge consumer electronics products across 35 product categories.

Total online advertising expenditure in Australia has continued its strong growth, posting a record quarter of $571.75 million. The results which were released today in IAB Australia’s Online Advertising Expenditure Report (OAER) compiled by pwc, recorded an increase of $105.5m, representing 23 percent growth from the comparable third quarter in 2009.

Millward Brown’s Dynamic Logic, the global leader in measuring digital advertising effectiveness, today announced the appointment of Vanessa Adams as Manager of Digital Solutions.

Australian trading-technology company Brandscreen has launched Australia’s first ad exchange trading Demand Side Platform (DSP). Ad Exchange trading offers the beginning of true one-to-one advertising and promises to transform the buying and selling of advertising in the same way the creation of the stock markets transformed the way stocks and shares were traded.

Leading mobile solutions provider MIA International announced today that all of the mobile sites for Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the premier Spanish-language media company in the U.S., are now live on its Publisher Platform. Univision Interactive Media and MIA partnered to re-launch Univision.com’s network of mobile sites and to deliver mobile advertising on these sites via MIA’s proprietary ad serving and campaign management tool, AdFactory.

The Interactive Advertising Bureau of Australia (IAB) today announced the appointment of Mark Bamford to its Board. Mr Bamford is a partner with TressCox Lawyers and has over 15 years of experience in private practice working within the media, communications, and entertainment sectors. In recent months Mr Bamford has been working with IAB Australia on its incorporation process and the development of the Online Audience Measurement tender.

Advertising campaigns which combine online, TV and print, can improve product awareness, purchase intent and ad memorability by up to a multiple of three according to a ground breaking Australian cross media study which was released today by IAB Australia and Dynamic Logic. The research, which was conducted for Colgate’s newly launched product Colgate WISP, found that while TV was effective, the multiplier effect of exposure to magazines and online in the media campaign delivered results that were greater than a single or two media.

Seagate Technology plc (NASDAQ: STX) today reported financial results for the quarter ended October 1, 2010. The company shipped 49.2 million disk drives and on a GAAP basis reported revenue of $2.7 billion, gross margin of 20.4%, net income of $149 million and diluted earnings per share of $0.31. On a non-GAAP basis, which excludes the impact of purchased intangibles amortization, restructuring and costs related to the redemption of the Maxtor convertible notes, Seagate reported net income of $180 million and diluted earnings per share of $0.37.

Brocade® (NASDAQ: BRCD) today announced that it will be offering the first fully converged embedded 10 Gigabit Ethernet (GbE) switch module and Converged Network Adapter (CNA) designed specifically for IBM BladeCenter server environments. The new converged switch module and CNA provide IBM BladeCenter customers with increased bandwidth through higher-density 8 Gbps Fibre Channel and 10 GbE port count, investment protection of their existing servers, and reduced hardware costs, along with unmatched flexibility and the scalability to grow.

IPL Communications today announced it is offering LGExecutive, powered by LifeSize, to its extensive network of resellers. LGExecutive streamlines high definition (HD) video and voice communications onto the desktop by integrating them with a PC display, maximising communications between staff and customers, at an affordable price.

Tequila’s ‘The Order of Coopers’ has been declared the winner of the Creative Showcase 5.2, Australia’s best free online award for creativity in digital advertising. Leo Burnett picked up second place for its work on Subaru’s ‘Subaru XV Rescue’ campaign and Holler rounded out the awards securing third place for its ‘Ted the Lab’ work. The winners, who were chosen by a panel of esteemed industry judges and announced at the Creative Showcase lunch in Sydney yesterday, will be showcased at www.creativeshowcase.net.au.

Millward Brown, a global leader in brand, media and communications research, has revealed the results of its neuroscience study on the recent Federal election campaign to coincide with the launch of its consumer neuroscience research services in Australia this week.

Dimension Data, the $4 billion global IT services and solutions provider, has been commended by the Carbon Disclosure Project (CDP), which represents 534 institutional investors with US$64 trillion in assets under management, for its approach to climate change disclosure.