Integrated interaction now rolling on Joost brand platform

Adconion Media Group’s brand marketing platform, Joost™ has introduced the iRoll® interactive pre-roll unit from Innovid to its product portfolio, offering brands a powerful way to integrate and combine numerous digital assets and applications for online campaigns.

Brocade Appoints Dan Fairfax as New CFO

Brocade® (NASDAQ GS: BRCD) announced today that Richard Deranleau, Brocade Chief Financial Officer, has left the company effective as of June 20, 2011 to pursue other interests and that Dan Fairfax has been appointed Brocade’s new Chief Financial Officer.

Mindshare sees red over show

Adam Ross of Mindshare is seeing red after attending a presentation from Adconion Media Group’s branded entertainment division, RedLever last month.

Brocade distinguished with multiple Best of Show Grand Prix Awards at Interop Tokyo 2011

With intense competition and more than 130,000 attendees at Interop Tokyo 2011, Brocade (Nasdaq: BRCD) won top distinction for its industry leading Brocade MLXe core router and Brocade VDX Data Center Switch. The Brocade MLXe Series router was selected from more than 300 highly competitive networking solutions for the Special Prize: Infrastructure Building Products and Grand Prix: ShowNet Product Section. Additionally, the Brocade VDX Ethernet fabric switch also won the Grand Prix: People’s Choice for the show.

FMCG entries dominate 2011 IAB Awards finalists list

DDB Sydney and Nomad have dominated the finalist list for the 2011 IAB Australia Awards which was announced today with both agencies snaring four finalist spots each across the 12 categories. Droga5 has secured three finalist spots and a further 22 agencies have also been named by IAB Australia as contenders in the Awards which reward the most innovative and effective online advertising and marketing campaigns run in Australia over the last twelve months.

Dimension Data and McAfee win CenITex competitive tender

Following a competitive tender, Dimension Data and McAfee have been appointed by CenITex to provide an integrated threat and vulnerability management solution to improve end-to-end information security efficiency and optimise information security management across the organisation. The value of the contract has not been disclosed.

Soap snares Creative Showcase win with world’s biggest PAC-MAN

Soap Creative has been crowned the latest Creative Showcase winner for its work on “The World’s Biggest Pac-Man” campaign it developed for Microsoft IE9 and PAC-MAN. Creative agency, The FARM, picked up second place for its work on Moccona Romantics, while Tequila Digital scooped third place for its work on “Micra Lane” campaign for Nissan Australia.

Now available: New iPhone and Android app for accessing GoFlex Home network server from your smart phone

Today Seagate (NASDAQ: STX) introduced the GoFlexAccess™ mobile device app for its GoFlex® Home network storage system. Now available for download from the iTunes Store® and Android Market, this easy-to-use application can be found by searching for "Seagate" or "GoFlex" in either storefront using your computer or the app store on your iPad®, iPhone®, iPod touch® or Android compatible mobile device. The new GoFlexAccess App delivers a fast and easy way to retrieve photos, movies, music and documents from anywhere while on-the-go with network access.

2011 ACOMMS finalists announced

Communications Alliance and Communications Day are proud to announce the finalists in the communications industry’s premier awards, the ACOMMS.

Communications Alliance welcomes Reconnecting the Customer draft report

Communications Alliance today welcomed the release of the draft report of the ACMA Reconnecting the Customer inquiry, which signals clearly the ACMA’s continued willingness to work with industry to achieve the common objective of improved customer service, complaint handling and customer satisfaction in the Australian telecommunications sector.

AD2ONE adds mums & golf to the club

Global digital group AD2ONE today announced two significant new partnerships, representing advertising opportunities on the MumZone and PGA Australia websites. Together they extend the reach of the Ad2One advertising network by more than 200,000 unique visitors per month.

IAB Australia appoints The Nielsen Company sole and exclusive preferred supplier of online audience measurement in Australia

IAB Australia today announced that The Nielsen Company has been appointed the sole and exclusive preferred supplier for the provision of online audience measurement services in Australia. The appointment which is for an initial two-year term, follows an eight month tender and review process which was strongly supported by the MFA and AANA and overseen by TressCox Lawyers

Technology obsolescence something to sweat about

The total percentage of network devices which have passed last-day-of-support (LDoS) has dropped dramatically from 31% in 2009 to 9% in 2010. However, the total amount of technology late in the obsolescence phase remains high, with the percentage of devices in late stage end-of-life sitting at a substantial 47%. This could be evidence that more organisations are choosing to sweat assets up to, but not beyond, the highest risk lifecycle stage.

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