Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today announced they have come together to provide advertisers with reputable, third-party viewability scores for display and video advertising at the individual ad placement level, and to deliver those scores within the auction bid request.
Tactical trading strategies particularly in the direct securities sector will provide the strongest opportunities for Australian bond investors during the first half of 2017 according to a report released today by BondAdviser, Australia’s only specialist independent fixed income research platform.
IAB Australia has continued to strengthen its team, announcing today that Jonas Jaanimagi has been engaged as Executive Consultant. Jaanimagi will provide support for the IAB Technology Council and working groups, as well as driving initiatives including the Ad Portfolio update.
Communications specialist MNF Group (ASX:MNF) has entered into an agreement to acquire Conference Call International (CCI), the largest independent conferencing and collaboration provider in Australia.
MyNetFone, Australia’s largest provider of hosted voice and data communications services, today announced it has been appointed to the Voice Services Panel for the Victorian Government as part of the Government’s Telecommunications Purchasing and Management Strategy 2025 (TPAMS2025).
Tapad and Rubicon Project (NYSE: RUBI) announced today a new global partnership offering a unified, cross-device campaign delivery solution within an automated advertising marketplace.
IAB Australia has announced that Libby Minogue, REA Group’s Executive General Manager of Media and Marketing, has joined the organisation’s board.
Seagate Technology plc (NASDAQ: STX) (the “Company” or “Seagate”) today reported financial results for the second quarter of fiscal year 2017 ended December 30, 2016.
AOL today announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile, which launched in 2016.
LaCie, the premium brand from Seagate Technology plc (NASDAQ: STX), today announced at the Consumer Electronics Show significant updates to its legendary LaCie® Rugged® and d2 storage solutions.
DJI, the world’s leading manufacturer of unmanned aerial vehicles (UAVs), and Seagate Technology plc (STX), a world leader in storage solutions, Wednesday at the Consumer Electronics Show announced a strategic partnership to work jointly to solve the data demands of UAV users.
In 2017, identity resolution will become a strategic imperative for brands as the race for consumer attention and loyalty intensifies. Marketers will focus on making their customer identities both persistent and portable, providing the ability to recognise and connect with customers with immediate, consistent and contextually relevant experiences. This forecast is among the findings outlined in Signal’s new special report, “How Digital Marketing Will Change in 2017: What Marketers Need to Know Now.”
Spotify, the world’s largest music streaming service, and Rubicon Project (NYSE:RUBI), operator of one of the largest advertising marketplaces in the world, have successfully executed multiple programmatic audio advertising campaigns in the APAC region, shortly after Spotify announced its global Programmatic Audio solution earlier this year.
Convertro, a division of AOL Platforms and leading provider of multi-touch attribution technology, has been recognised as a leader in the 2016 Forrester Research report titled “The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q4 2016.”
IAB Australia has confirmed its position on Viewability, announcing the publication of its promised white paper which details seven key areas around viewability and also delivers the first tranche of viewability benchmarking data.
Symbio Networks, a recognised industry leader in IP Voice communications and part of the MNF Group (ASX:MNF), has today announced their partnership with market challenger MyRepublic as the internet service provider (ISP) brings the competition to open up the Australian market.
Exponential Interactive has released a new Face Filter functionality as a part of their proprietary video advertising offering (VDX). The Face Filter is a canvas for innovative augmented reality (AR) consumer experiences that seek to build deeper relationships between brands and consumers.
Brocade (NASDAQ: BRCD) today announced that The University of Queensland’s Queensland Brain Institute will become the first organisation in Australia to migrate to Brocade® Gen 6 Fibre Channel storage networking solutions. Brocade G620 switches will be deployed to provide the speed and performance the Queensland Brain Institute needs to eliminate data bottlenecks and accelerate research into preventing brain diseases such as dementia, Alzheimer’s, motor neuron disease, anxiety, depression and schizophrenia.
Brocade (NASDAQ: BRCD) today announced an expanded Brocade® SLX® family with new innovative switches that feature unparalleled network visibility and the addition of Brocade Workflow Composer™ Automation Suites for turnkey automation. This is the industry’s first data centre networking portfolio to deliver agility at all layers of the data centre stack, while being open to provide customers with choice.
MNF Group today announced the significant expansion of its global TNZI operation by successfully opening a new Point of Presence (PoP) facility in Hong Kong.
