MIA builds Australia’s first expo iPhone App for ad:tech

Australian mobile internet solutions provider, MIA International, has developed the first iPhone Application for the Australian digital marketing event, ad:tech. The ad:tech iPhone “App” will guide the event’s attendees through the program at the two day conference, which runs from 16 - 17th March at the Sydney Conference & Exhibition Centre in Darling Harbour, Sydney. The ad:tech App is already available from the Apple App Store.

maze Melbourne opens for online reservations

Gordon Ramsay’s first Australian restaurants will open for reservations today, Wednesday, March 3 at 9.00am (Australian EST) via Dimmi, Australia’s first real-time online reservations service.

Brocade powers top three Internet Exchanges worldwide

Brocade® (NASDAQ: BRCD) today announced that it powers the world’s top three largest Internet Exchange Points (IXP) with its performance-driven and highly energy-efficient switches and routers. IXPs serve as Internet traffic carriers that interconnect Internet Service Providers (ISP) and subscribers. The three largest top-tier IXPs globally, Amsterdam Internet Exchange (AMS-IX), Deutscher Commercial Internet Exchange (DE-CIX), and London Internet Exchange (LINX), all reply upon Brocade networking solutions due to its unique combination of performance, reliability, efficiency and scalability. Brocade IXP switching and routing solutions are one of the industry leaders in density, wire-speed performance at ultra-low latency, while consuming significantly less energy and dissipating less heat than comparable solutions.

Brocade application delivery controllers outperform the competition twofold in delivering high-performance, cost-effective application acceleration

Brocade® (Nasdaq: BRCD) today announced that the Brocade ServerIron® ADX Series of Application Delivery Controllers (ADC) now leads the industry with the highest-performing Secure Sockets Layer (SSL) acceleration performance, surpassing the next-closest competitive offering by nearly two times, according to independent third-party test results from The Tolly Group. The SSL acceleration and offload capability of the ServerIron ADX Series helps maximise the performance, utilisation and security of Web- and IP-based application infrastructures and services (ranging from e-mail to e-commerce) – which can result in significant revenue gains, IT cost efficiencies and broader security.

Consumers not turned off by social network ads

Dynamic Logic, the online research business operated by Millward Brown, today announced the results of its AdReaction survey of Australian online habits and attitudes to advertising. One of the more surprising findings was that over 90 percent of Australian social network users notice advertising on social networking sites yet on average, 64 percent of these people do not believe it impacts their experience of the site.

Seagate ships industry's first 2TB 6Gb/s SAS enterprise drive

Seagate (NASDAQ:STX) is now shipping its 3.5-inch Constellation™ ES drive, the industry’s first 2TB enterprise-class drives featuring 6Gb SAS, to customers worldwide. Designed specifically for multi-drive nearline storage environments, the Constellation ES drive has been qualified by leading enterprise OEMs and system builders who demand storage solutions of the highest capacities with increased power efficiency, enterprise-class reliability, and data security that their customers demand. The Constellation ES drive leverages Seagate’s 30 years of leadership in meeting large enterprise customer needs in product development, qualification, and support.

Quark offers printers free QuarkXPress 8 and priority technical support

In a demonstration of its continued support of the print community, Quark has announced a special offer that allows eligible printers in Australia and New Zealand to join the QuarkAlliance partnership program at no cost. Adobe® Service Network (ASN) members are invited to take advantage of a complimentary QuarkAlliance membership which offers benefits including priority technical support and a free copy of QuarkXPress® 8.

Brocade Takes the Price/Performance Lead in Data Centre Network Switching

Brocade® (NASDAQ: BRCD) today unveiled the Brocade FCX series of 10/100/1000 Mbps with 10 Gigabit Ethernet (10 GbE) uplink top-of-rack (ToR) switches that are purpose-built to provide a broad set of capabilities — including data centre-class performance, flexibility and simplified management. This powerful addition to the Brocade portfolio offers industry-leading price/performance value to help customers reduce overhead costs and quickly scale with the pace of consolidation.

Beyond Trust: Engaging Consumers in the Post Recession World

New consumer research released today by Millward Brown reveals that Trust and Recommendation “TrustR” are key ingredients to brand success. Colgate is the top performing brand on this metric in Australia. The full report is available exclusively to WPP clients, however, a summary version is provided here.

IAB Australia Measurement Council moves on auto refresh guidelines

IAB Australia today announced that its Measurement Council is drafting guidelines and best practice for the application of auto-refresh following a review of the practice, measurement and reporting of auto-refresh of web content in the Australian market. The guidelines, which are being drafted in collaboration with the MFA and AANA, are expected to be published for industry wide comment by the end of March 2010.

Australia's first real-time online restaurant booking service proving to be a big hit with Aussie diners

Dimmi, Australia’s first real-time online restaurant reservations service has proven to be a big hit amongst Aussie diners with over 50,000 diners using its service to make their restaurant reservations online, since it was launched late last year. Dimmi allows diners to make an instantly confirmed reservation at almost 1,000 of the country’s leading restaurants across Sydney, Melbourne and Brisbane. Diners can book via one of Dimmi’s booking partners or a restaurant’s own website. More details can be found at www.dimmi.com.au.

IAB appoints Marketing Coordinator

IAB Australia today announced the appointment of Caroline Laux as IAB Australia Marketing Coordinator, effective immediately. In the newly created role, Caroline will support the increased marketing activities of the IAB.

Brocade and McAfee enter strategic partnership to deliver comprehensive network security solutions

Brocade® (Nasdaq: BRCD) and McAfee, Inc. (NYSE: MFE) today announced that they have entered a strategic partnership to deliver a broad set of fully interoperable end-to-end network security solutions. As part of the partnership, Brocade will work in conjunction with McAfee to integrate critical security capabilities into the Brocade family of networking products. The pairing of leading-edge Brocade networking products with McAfee’s extensive security capabilities enables customers to deploy and maintain highly reliable and secure network environments – from endpoint to the edge and the core – that are protected against a wide range of security threats, including malicious activities, data breaches, network intrusions and policy violations.

Online Advertising continues strong double digit growth through 2009

Australia’s online advertising market has continued to defy the broader advertising market decline, recording strong double digit growth to reach $1.87billion for the full calendar year 2009. The results, which were released today by IAB Australia in its Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC), also showed that online advertising reached $978.75 million for the last six months of 2009, suggesting that the industry is on track to exceed $2billion in the current financial year.

Seagate ships world's highest-capacity, most reliable small form factor enterprise drive: the Savvio 10K.4 hard drive

Seagate (NASDAQ: STX) today announced worldwide shipments of its Savvio® 10K.4 hard disk drive (HDD), the world’s highest-capacity and most reliable 2.5-inch enterprise-class drive. Built for the demands of enterprise servers and to enable new levels of data density in external storage arrays, Savvio 10K.4 doubles the capacity of its nearest competitor to 600GB. It is also the first HDD to achieve an unprecedented 2 million hours Mean Time Between Failure (MTBF) reliability rating.

Broadband and Beyond 2010 kicks off in Sydney

Communications Alliance’s third annual Broadband and Beyond conference opened in Sydney this morning with addresses by Communications Alliance Chairman, Michael Lee, Seven Network Director, Ryan Stokes, and NBN Co Executive Chairman and CEO, Mike Quigley.

Xobni Appoints Einsteinz Communications for its Australian launch

Xobni Corporation has appointed Einsteinz Communications to assist with its introduction to Australian business and consumers. The company will hold its first media briefings later this month at Media Connect's KickStart forum in Queensland.

Contact US

T:+61 (2) 8905 0995 PO Box 181, Cammeray NSW 2060
info@einsteinz.com.au

 

Contact US