Visual Jazz’s ‘Dance Off 3D’ for Jay Jays has been declared the winner of this quarter’s Creative Showcase, Australia’s best free online award for creativity in digital advertising. The winners, who were announced yesterday at the Creative Showcase 4.4 lunch, included first runner-up Tribal DDB for their work on Volkswagen’s Polo launch, while Reactive rounded out the awards with second runner-up for their Dotti Nation campaign. The winners were chosen by a panel of 10 esteemed judges from the industry.
Dimmi, Australia’s first real-time online restaurant reservations service today announced the appointment of Patrick Sullivan as National Key Account Manager. Patrick will be responsible for managing Dimmi’s portfolio of VIP restaurants across the country including Gordon Ramsay's Maze, Pier, Bilsons, Quay, Jacques Reymond, Flying Fish, Wildfire, Cecconis, Flower Drum, Berowra Waters, Catalina, Pilu and Mezzo.
Brocade® (Nasdaq:BRCD) today introduced Brocade Capital Solutions, a private-label captive financing program, through which Brocade and a network of qualified business partners and financial services firms will offer customers tailor-made financial options that encompass and complement all of Brocade’s technical and support portfolio
Millward Brown Firefly, the qualitative research division of Millward Brown, today announced the appointment of Vanessa Morrison as Senior Account Director and Anna Kellerman as Account Director.
IPL Communications today announced it has partnered with CommSoft RMS to provide the full featured CommsOffice™ Product Suite on Panasonic Business Telephone Systems as exclusive distributor. The product suite, which includes six modular applications, will be available from IPL Communications from June.
Communications Alliance, the peak body for the Australian communications industry, today released a definition of the wholesale telephony services expected to be available via the National Broadband Network.
Millward Brown, one of the world leaders in brand, advertising, communications and media research, today announced Martin Attwood has joined the Company as Senior Account Director.
Brocade® (Nasdaq: BRCD) today unveiled three new blades designed to seamlessly integrate into its two flagship platforms, the Brocade NetIron MLX Series and the Brocade DCX Backbone. These new blades offer industry-leading wire-speed performance and density to address increasing traffic in service provider networks and booming server virtualisation adoption in data centres. The new blades reinforce Brocade’s commitment to continuous networking innovation while also preserving customers’ investments in their existing network infrastructures.
Seagate (NASDAQ:STX) today announced channel and OEM shipments of the Momentus® XT drive, the world’s fastest 2.5-inch laptop PC hard drive, combining SSD-like performance with the massive capacity and much lower cost of HDDs. The Momentus XT drive also features Adaptive Memory™ – a groundbreaking new technology from Seagate that learns and optimises the drive’s performance to each user by moving frequently used information into the flash memory for faster access. The Momentus XT solid state hybrid drive boots up to 100 percent faster than traditional 5400RPM drives, the mainstream spin speed for laptop PCs, and sets new benchmarks for real-world system performance for laptops and gaming systems.
Australian mobile internet solutions provider, MIA International has launched Device Digital, a new division which will partner with advertising and media agencies to help them deliver effective mobile solutions for their clients.
Primus Telecom today announced the launch of it services on the National Broadband Network (NBN) in selected regional towns in Tasmania. Primus Telecom is one of only a few Retail Service Providers to offer Fibre to the Home (FTTH) services to the regional towns that are part of NBN Tasmania’s initial roll-out. They include Smithton, Scottsdale and Midway Point.
Brocade® (Nasdaq:BRCD) today announced that the Brocade Encryption Switch has won the 2009 EMC Partner Solution Award for Best New Offering for achieving the highest RSA platform utilisation. The EMC Partner Solution Awards recognise top offerings from the EMC Solution Gallery and are based upon business impact, commitment to EMC technology, market presence and revenue contribution.
Online video advertising has an exceptionally positive impact on brand metrics when combined with standard display advertising according to research released today by IAB Australia and Dynamic Logic. The research, which was conducted for Weight Watchers, found that the combination of online video with standard display resulted in unaided brand awareness rising by 38 per cent, compared with a 10 per cent increase for those exposed to standard display only and 20 per cent increase for online video advertising only.
Seagate (NASDAQ: STX), the worldwide leader in hard drives and storage solutions, today introduced the next evolution of the company’s award-winning FreeAgent® external hard drives—its new GoFlex™ storage solutions. This new family of external drives and accessories introduces a new level of flexibility to traditional USB 2.0 storage that will change the way people store, access, enjoy and share their digital content. The FreeAgent® GoFlex™ storage family includes easy, plug-and-play portable and desktop drives, with an array of interchangeable cables and desktop adapters that allow each drive to adapt to the interface or device being used. GoFlex hard disk drives are also specially designed to provide interoperability between operating systems in order to work with both Microsoft® Windows® and Mac® OS X computers.
Brocade® (Nasdaq: BRCD) today reasserted its commitment to its growing list of channel partners by unveiling a multitude of innovative programs designed to maximise profitability. Addressing evolving networking requirements, the first initiative is a 10 GbE migration rebate program to help channel partners provide end-user customers with a high performance, cost-effective solution to future-proof their networks. The Brocade FCX Series Switches, as well as all current Brocade 10 GbE products, are included in this migration program.
Brocade® (Nasdaq: BRCD) and Dell™ today announced that the new range of open, standards-based networking solutions under Dell’s PowerConnect B-Series is now ready to ship and immediately available in Asia, enabling organisations of all sizes to build efficient data centres and drive down costs, while preserving choice of architectures.
The Australian online advertising market continues to record strong growth with online advertising expenditure for the March quarter 2010 growing by an impressive 17 per cent year on year, according to data released today by IAB Australia in its Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC). Online expenditure for the first three months of 2010 totalled $512.5 million, unchanged from the fourth quarter 2009.
Communications Alliance, the peak body for the Australian communications industry, today released for comment three draft papers addressing the National Broadband Network’s rollout to End User Premises and greenfields estates.
Brocade® (Nasdaq: BRCD) today announced that its best-in-class 10 Gigabit Ethernet (GbE) Converged Network Adapters (CNAs) have been successfully qualified and are available from EMC, Hitachi Data Systems, IBM and NetApp. This distinction serves to further validate Brocade’s market position as a leader in high-performance CNA solutions that help enable network convergence.
Strong brands prove their resilience to economic downturn in the fifth annual Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands ranking released today. When most key financial indicators plummeted, the value of the top 100 brands rose by four percent in the last year to more than US$2 trillion. The BrandZ Top 100, commissioned by WPP, is the only valuation in the world that takes into account customers’ opinions on brands and demonstrates this with a dollar value.
