Just two months after formally launching in Australia, Australian trading-technology company Brandscreen has announced that the number of Australian ad impressions in the new 'real time exchange' ecosystem has just passed 250 million per day. Brandscreen also announced that the number of websites now marketing their inventory through ad exchanges has passed 500,000 and is growing by approximately 10,000 sites per day on a global basis.

Brocade® (Nasdaq: BRCD) today announced that CERN (the European Organization for Nuclear Research), one of the world’s largest and most respected centres for scientific research, has selected Brocade MLXe Core Routers as part of a network infrastructure upgrade to support its high throughput computing (HTC) requirements and a data environment that exceeds 15 petabytes (15 million gigabytes) per year. According to the Web site, Whatsabyte.com, a single petabyte is equivalent to “20 million 4-door filing cabinets full of text.”

Seagate (NASDAQ:STX) today announced the availability of the Barracuda® Green hard drive, the industry’s highest performance eco-friendly 3.5-inch desktop drive for low-power personal computers, multi-drive home networking systems and external PC storage.

Media5 Corporation, a leading developer of advanced Communications over IP products and solutions, and IPL Communications, a leading value-added distributor of voice, video and data solutions, integration and support, have signed a Strategic Distribution Agreement for the Asia Pacific region . This agreement covers the full range of Media5 VoIP products and solutions.

Amnesia Razorfish’s ‘The Fresh Start Project’ has been declared the winner of Creative Showcase 5.3, Australia’s best free online award for creativity in digital advertising. Design Royale picked up second place for its work on Billabong’s ‘I Surf Because…’ campaign and Tequila rounded out the awards securing third place for its work on ‘Tomorrow when the War Began’. The winners, who were chosen by a panel of esteemed industry judges and announced at the Creative Showcase lunch in Sydney this week, are showcased at www.creativeshowcase.net.au.

Dimension Data today announced its plans to open a second Global Service Centre (GSC) in Australia. The centre, to be based in the Sydney suburb of North Ryde, will be established in partnership with the NSW Government with assistance from Industry and Investment NSW.

Noggin IT has appointed incident and emergency specialist Geoff Percival as Project Manager for OCA, the company’s next generation online incident management software.

The massive reduction in complaints to the Telecommunications Industry Ombudsman (TIO) concerning Mobile Premium Services (MPS) shows that industry codes can be effective in improving customer service and complaint handling in the telecommunications industry, Communications Alliance said today.

IAB Australia has released updated draft industry-agreed standards for online advertising placements, known as the Universal Advertising Package (UAP) following six month’s review and industry consultation. The UAP now includes guidelines for rich media as well as standard ad units, which are the most commonly bought ad units.

Primus Telecom today officially launched Accella, its cloud-based Unified Communications (UC) suite for business, which incorporates video telephony. Designed to deliver business-grade voice, video and converged communications, which can be scaled to suit businesses of all sizes, Accella brings new levels of integration, functionality and potential cost savings to Primus’ customers.

Leading mobile advertising and publishing software developer, MIA has appointed Martin Ryan as its new Global CEO. His appointment supports the company’s strategy for ambitious global growth in the delivery of digital content to mobile devices.

A Cross Industry Group comprised of six of Australia’s leading online, marketing and advertising industry bodies has been formed to develop industry guidelines and standards for online behavioural advertising (OBA) in Australia. Working to develop a scheme that will apply consumer-friendly standards to OBA, the Cross Industry Group’s initiative is underway and proceeding quickly, examining a range of issues which will impact upon the final guidelines.

St Peter Chanel Catholic Primary School in Smithton, Tasmania is the first school in Australia to be connected to the National Broadband Network (NBN) with iPrimus. The school’s NBN connection officially went live today at a special event attended by the Premier of Tasmania, David Bartlett, MP.

Brocade® (NASDAQ:BRCD) today announced the opening of its Canberra based office for federal business and welcomed the appointment of seven new staff members in response to an increase in demand for its products and services.

IAB Australia has launched its first industry survey of members, subscribers and the broader Australian online industry. The survey, which is open to respondents until 3rd December 2010, seeks to gather information and feedback which will help shape and guide IAB Australia’s planning for 2011 and beyond.

A pioneering social media study conducted by Firefly, Millward Brown’s global qualitative network, has found organisations need to behave less like a brand and more like a friend when it comes to creating successful social media relationships with consumers.

AD2ONE has won Australia’s #1 rental property website for renters and landlords, rent.com.au and will now be providing exclusive advertising access to the premium accommodation site. Prior to working with AD2ONE, Rent.com.au had no advertising representation.

Brocade® (NASDAQ: BRCD) today announced the industry’s first true Ethernet fabric switching solutions that are purpose-built for highly virtualised and cloud-optimised data centres. As the global leader in data centre fabric innovation and deployment, Brocade now leads the industry in the development and delivery of Ethernet fabrics.

IPL Communications has joined forces with LG Electronics which will see IPL distributing LG’s range of digital signage and commercial panels. IPL is now able to offer a wider range of innovative products to its extensive national network of resellers.

Seagate (NASDAQ: STX), the worldwide leader in hard drives and storage solutions, today announced that it has been named an International CES Innovations 2011 Design and Engineering Awards Honouree for its FreeAgent® GoFlex™ family of external hard drives and the Momentus® XT solid state hybrid laptop hard drive. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honour outstanding design and engineering in cutting edge consumer electronics products across 35 product categories.